Virat will participate in a series of multi-channel marketing and promotional activities for the brand.
MPL is the leader in the competitive mobile gaming space where users get to participate in a range of games and compete against over tens of thousands of players in tournaments. Users can access several of India’s most loved mobile games on the platform, which hosts both tournament and 1v1 style player formats.
Commenting on their newly formed partnership Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said
Esports has been gaining momentum in the Indian market with the proliferation of mobile phones and affordable data plans.
According to a Forbes report, the Indian mobile gaming industry is estimated to grow to over $1.1 billion and 600 Million users by 2020. Localized content, easy and affordable access and enablement of mobile payments have contributed to the rise of the sector.
Much like Virat’s innings, MPL too ensures there is always something exciting for users to look forward to, with new games being added every week.
The games are designed in such a way that anyone can compete and win. Users can download the MPL App from mpl.live and join in on the action.
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